Geofencing Advertising Case Study
Marketing Objective:
- Promote brand awareness for their new, expanded dessert restaurant location and menu.
- Drive foot traffic to their store.
SEO Rocket Services:
- Geofencing Ad Management
- Proximity Targeting
- Behavioral Audience Targeting
- Custom Audience Retargeting
- Event Targeting
Results:
Within six months of service, the dessert restaurant:
- Reached over 53K unique users
- Generated more than 1.4M ad impressions
- Drove 104 visits to the restaurant location
- 37% of store visits occurred within an hour of seeing an ad
- Ads had an average clickthrough rate (CTR) of 0.42%, 71% higher than the CTR benchmark for geolocation ads.
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“...the support I've gotten from SEO Rocket and partners has been very beneficial in establishing this [geotargeting] program.
I appreciate all the work that SEO Rocket has put into our success.“
I appreciate all the work that SEO Rocket has put into our success.“
B.P.
Dessert Restaurant Owner