The Sleep Shop Case Study

Marketing Objective:

  • Increase traffic to the shopping site, returning the numbers to the peak level from before the site’s redesign
  • Establish online visibility for the physical store location to the local market


  • A complete reversal of the site’s plunging organic traffic leading to a traffic increase in less than a year. Traffic steadily increased and rose from 14,186 sessions in February to 30,416 sessions by the following January
  • 13 #1 rankings and 9 first page SERP locations for the brick-and mortar-store
  • 9 additional keywords ranking in the 1st page of the search engine results
  • Steadily increasing traffic averaging 30,400+ sessions per month once stabilized
  • Marketing dollars saved by dropping an ineffective PPC plan without any loss in traffic six months after starting the organic SEO campaign

Fill out the form to learn how we achieved these results.

“It makes a difference when you have a dedicated person who cares about helping your business succeed.”
cresent moon image
Lora Cady
Owner of The Sleep Shop

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