Standard Tools Case Study

Marketing Objective:

From September through December 2019 use’s Google Ads’ budget increases to find ways to drive more traffic, get more phone calls, and increase e-commerce revenues while reducing average CPC.


  • Monthly total ad cost increased 21%*
  • Clicks steadily increased 185%
  • Average cost per click decreased 57%
  • Conversions increased 36%
  • Cost per conversion decreased 11%
  • Phone call leads increased %56
“I have worked with Darren and SEO Rocket for well over 10 years. What I love most about working with him is that he treats my company like it's his company. He stays on top of what's happening in the industry and keeps me informed on best practices. He understands my business, my products, and my customers so that he can partner with us to continue to improve our online presence. SEO Rocket brings the expertise and the resources to take charge of that part of my business... leaving me with one less thing to stress about! They will take charge of it and be amazing at it! To top it off, he has a helpful and kind demeanor... always friendly and willing to jump in and help out. He is a great person to have in my circle. Working with Darren, and all of the resources of SEO Rocket, has been an extreme pleasure and highly recommend them.”
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Kat Mendenhall

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