Working With Us
One of the best ways to envision what working with us will be like is to review our values statement. We have more than 20 years’ experience serving hundreds of clients, and no two business situations and needs are the same. As such, we have created a streamlined process to deliver your unique digital marketing road map. The expert recommendations in this Flight Plan ensure you receive the right combination of marketing solutions for success.
Preparing for Your Flight Plan
We tend to ask a lot of up-front questions about your business because we care about achieving meaningful results together. The more we understand your business and your needs, the better we will perform as your trusted adviser and marketing services provider, helping you reach the goals that grow your business.
To put together the right plan for you, there are a few things we must know.
Do your struggles sound like this?
“We built this beautiful, ‘SEO-friendly’ site, but it gets no traffic.”
“Our traffic counts are high, yet there are no sales.”
“My Sales team isn’t getting any leads from our website.”
“Our in-house marketing team needs to focus on things other than learning SEO/PPC.”
Consider the following:
- Issue – What is the most important thing that you need your website to do (or do more of) that it isn’t doing now? Have you been measuring this online aspect of your business? Do you have a specific target in mind that represents success?
- Impact – What impact is this issue having on your business?
- Importance – How important is it to you to get this main issue resolved? How will success (or failure) in resolving this issue make a difference to your business?
Putting it together
Identify your most important website visitor activity. Most clients who state that they need to increase their site’s ranking and website traffic actually want to increase their online sales, leads, or other measurable visitor activity.
Next, turn your need into a success goal by making it SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound. Here are some examples: a 33% increase in contact form submissions from the website within 6 months, or $10,000 in online sales per month within 1 year.
If you want a contractor to plan and build you a new house, he or she will need to know the amount of money budgeted to complete the project. Your digital marketing plan is no different.
We believe that the best outcomes are the result of consistently implementing good practices. You need to know how much your business can afford to invest in the execution of your digital marketing plan. Our objective is to help you achieve a strong ROI and reach your business goals. To do that, we need to know your marketing budget so that we can figure out the best areas to allocate those resources in your strategy for success. When coming up with your budget, be sure to consider the value that accomplishing your marketing goal represents to your business. It’s also essential to understand how quickly you need to achieve that goal.
Understanding your budget enables us to determine which tactics may or may not be available for your plan. Having this information from the start saves us all time and avoids misdirected efforts.
“I said ‘SALES,’ not ‘seals!’”
It’s vital to communicate in a way that ensures all key decision makers understand the issues and expectations of the project. Let’s not have anything get lost in translation. Who is the ultimate authority in your business: the person who understands the company’s needs, determines the budget and timeline necessary for success, and has the final say in marketing decisions? If this key decision maker is participating in our conversations from the outset, communication is always clearer and more efficient. Effective communication ensures your road map to success will be more accurate. Trust us: Your business’ key leaders need to be thoroughly informed to understand the value of all marketing efforts.
There are both long-range and short-term tactics that may be part of your plan. Is expediency of results a priority? Then paid search advertising may be a vital tactic. Do you have the resources to encourage a better ROI by investing in the ongoing, consistent efforts required to improve organic search visibility? Does your budget support organic and paid tactics for the best of both worlds? A timeline allows us to formulate the right combination of services to meet your needs.
Ultimately, every business’ situation is unique, and your plan requires consideration of all relevant criteria. Through transparency and cooperation, we can apply these criteria to create a comprehensive plan that is the foundation of a successful marketing relationship.
Once you know your Need, Budget, Authority and Timeline, contact us. We’re ready to create your custom digital marketing Flight Plan to grow your business.