Working with Us
At SEO Rocket, we have more than 20 years’ experience serving hundreds of clients. We know that no two business situations and needs are the same.
As such, we have created a streamlined process to deliver your custom digital marketing plan, your SEO Rocket Flight Plan. The expert recommendations in your Flight Plan are designed to guide you to digital marketing success.
PREPARING FOR YOUR FLIGHT PLAN
We tend to ask detailed questions about your business because we care about achieving meaningful results together. The more we understand your business and your needs, the better can help you reach the goals that grow your business.
To put together the right plan for you, there are a four key elements about your business we must know:
Need
Do your struggles sound like this?
“We built this beautiful, SEO-friendly site, but it gets no traffic.”
“Our traffic counts are high, yet there are no sales.”
“My Sales team isn’t getting any leads from our website.”
“Our team needs to focus on things other than learning SEO and Google Ads.”
Consider the following:
- What is the most important thing that you need your website visitors to do (or do more of) that they aren’t doing now? Have you been measuring this online aspect of your business? Do you have a specific target in mind that represents success?
- What impact is this issue having on your business?
- How important is it to you to get this main issue resolved? How will success (or failure) in resolving this issue make a difference to your business?
Authority
“I said ‘SALES,’ not ‘seals!’”
It’s vital to communicate in a way that ensures all key decision makers understand the issues and expectations of the project. Let’s not have anything get lost in translation.
Who is the ultimate authority in your business: the person who understands the company’s needs, determines the budget and timeline necessary for success, and has the final say in marketing decisions?
If this key decision maker is participating in our conversations from the outset, communication is always clearer and more efficient. Effective communication ensures your road map to success will be more accurate. Your business’ key leaders need to be thoroughly informed to understand the value of all marketing efforts.
Budget
If you want a contractor build you a house, he or she will need to know the amount of money that’s budgeted for the project. Your digital marketing plan is no different.
We find that the best outcomes are the result of consistently implementing good practices. You need to know how much your business can afford to invest in the execution of your digital marketing plan over time.
Our objective is to help you achieve a strong ROI and reach your business goals. To do that, we need to know your marketing budget so that we can figure out the best areas to allocate those resources in your strategy for success.
When coming up with your budget, be sure to consider the value that accomplishing your marketing goal represents to your business. It’s also essential to understand how quickly you need to achieve your goal.
Understanding your budget enables us to determine which tactics may or may not be available for your plan. Having this information from the start saves us all time and avoids misdirected efforts.
Timeline
A timeline allows us to formulate the right combination of services to meet your needs.
- Is expediency of results a priority? Then paid advertising may be a vital tactic.
- Do you have the resources to encourage a better ROI by investing in the long term, consistent efforts required to improve organic search visibility?
- Does your budget support both organic and paid tactics for the best of both worlds?
Your business situation is unique, and your plan requires consideration of all relevant elements. Through transparency and cooperation, we can apply your information to deliver your custom digital marketing plan, your road map to success.
