How do you know when you’ve had a good day? Many people say they just know. And that is true for a lot of us. But there’s a difference between feeling good at the end of the day and knowing that you’ve met your goals. Most management gurus will tell you that the way to
Privacy is an important topic for most people and it can get very confusing when you transact a lot of your communication and business online. At SEO Rocket, we respect our clients’ privacy as well as the privacy of those individuals that visit our website. However, we do use tools that collect information about a visitor’s computer or browsing pattern and/or write information to that user’s computer for future use (cookies.)
The most common of these tools is the suite of Google products that let us measure web traffic, create ad campaigns in the Google network and place pay per click ads in the search engine results. Even if you aren’t doing search marketing (pay-per-click) every site should use a tool like Google analytics to measure traffic and behavior of visitors to the site.
“Can You Write One for Me?”
A 2010 survey of 200 sites found that 90% violated at least one of Google’s policies, 65% were breaking two of Google’s policies and more than 40% were violating the three main policies!
Here is Google’s statement regarding what should be included:
You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time).
You will use commercially reasonable efforts to ensure that a Visitor is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the Visitor’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.
As with all of the content on your site, it is your responsibility that it remains current and accurate and that you aren’t misleading your visitors. What happens if you violate Google’s terms of service? Technically, you could be sued; but more likely you’ll get warned or lose access to the Google program with the violation.
Losing access to your Google analytics data, the ability to drive traffic with AdWords, or your website’s monetization efforts with AdSense can have a significant impact on a business.
Note: This is not intended to be legal advice. We are not lawyers nor do we pretend to be. The purpose of this post is to increase your awareness of Google’s policies and privacy policies in general. You should check your policy often and make sure it accurately reflects the way you track users and write to their machines.