the sleep shop case study
The Sleep Shop, a mattress and bedding supply retailer with both an e-commerce online store and a brick-and-mortar location needed help! After implementing a site redesign, the website was losing traffic at record speed: The numbers indicated that they were down to a third of the traffic they previously had. Additionally, the client wanted targeted, organic visibility to bring local foot traffic into the company’s physical location.
The owner knew SEO was important to her business and had even begun a paid search campaign in an effort to bolster traffic numbers. Yet she was skeptical from bad experiences with other companies that were not able to stop the downward plunge, much less increase traffic for her.
It was a challenging time. More and more e-commerce retailers were encroaching on The Sleep Shop’s market. The business did have a content-rich blog, but it was on a domain separate from the main site. Lastly, the client needed to increase local visibility to compete with the big box stores in larger towns. The Sleep Shop’s owner understood this conundrum and was willing to do what was needed to make the difference.
SEO Rocket’s Role
The Sleep Shop contacted SEO Rocket and asked us to identify the reasons for www.TheSleepShop.com’s dramatic traffic plunge. Then, we were to develop and implement an organic visibility strategy for both the e-commerce site and the physical store location.
TheSleepShop.com had two main needs: