The Sleep Shop Case Study

The Sleep Shop Case Study

The Sleep Shop Case Study Increase Search Traffic
Lora and Brittany at The Sleep Shop in Hudson, NC

Client’s Challenge

The Sleep Shop, a mattress and bedding supply retailer with both an e-commerce online store and a brick-and-mortar location needed help! After implementing a site redesign, the website was losing traffic at record speed: The numbers indicated that they were down to a third of the traffic they previously had. Additionally, the client wanted targeted, organic visibility to bring local foot traffic into the company’s physical location.

The owner knew SEO was important to her business and had even begun a paid search campaign in an effort to bolster traffic numbers. Yet she was skeptical from bad experiences with other companies that were not able to stop the downward plunge, much less increase traffic for her.

It was a challenging time. More and more e-commerce retailers were encroaching on The Sleep Shop’s market. The business did have a content-rich blog, but it was on a domain separate from the main site. Lastly, the client needed to increase local visibility to compete with the big box stores in larger towns. The Sleep Shop’s owner understood this conundrum and was willing to do what was needed to make the difference.

“It makes a difference when you have a dedicated person who cares about helping your business succeed.”
Lora Cady
Owner of The Sleep Shop

SEO Rocket’s Role

The Sleep Shop contacted SEO Rocket and asked us to identify the reasons for www.TheSleepShop.com’s dramatic traffic plunge. Then, we were to develop and implement an organic visibility strategy for both the e-commerce site and the physical store location.

Objectives

TheSleepShop.com had two main needs:

Strategy Initiated

We started by agreeing upon clear goals for both the site and the business so that all parties knew what we were striving to achieve. We also set up those goals for tracking in Google Analytics. Then, our Rocket team took the initiative to learn the capabilities of the shopping cart software in and out to find the best ways to optimize the products and categories listed. The strategy included the following aspects:

Success! (The Results)

Together, we were able to achieve these outstanding results:
The Sleep Shop Website SEO Traffic Increase Trend Chart