Anatomy of a Search Results Page – 2021 Edition

Anatomy of a Search Results Page – 2021 Edition I have a confession to make. I’ve been putting off doing an updated post about the anatomy of a search engine results page for a while now. Back in the day, this was a simple job. Just take a screenshot of a Google search, highlight the […]

GA4 & what you need to know about it.

GA4 and What You Need to Know About it. What is GA4 you may ask? Simply put, GA4 is the future of Google Analytics and the future is now. Well, sort of. GA4 is the next generation of Google Analytics that is more privacy-focused and designed to comply with Google’s more stringent new privacy regulations […]

If You Don’t Measure It, You Can’t Improve It

If You Don’t Measure It, You Can’t Improve It “If you don’t measure it, you can’t improve it.” This phrase is so simple, but yet, it’s so true. If you can’t measure something, and know the results, you can’t possibly get better at it. If you don’t keep score when playing racquetball, you won’t really […]

3 Tips to Ensure Google Analytics is Installed Properly

Sifting through all of the data you can access in Google Analytics (GA) can be frustrating for the best of us. It can be even more frustrating when the data doesn’t make sense. Often bad data can be a result of GA not being installed properly.  Here are a few tips you can use to […]

How to Add an Agency as a User to Your Google Tag Manager Account

How to Add an Agency as a User to Your Google Tag Manager Account When you begin to work with a digital marketing agency, you may get asked to add the agency as a user to your Google Tag Manager account.  Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on […]