What is GA4 you may ask? Simply put, GA4 is the future of Google Analytics and the future is now. Well, sort of. GA4 is the next generation of Google Analytics that is more privacy-focused and designed to comply with Google’s more stringent new privacy regulations as well as introducing more AI capabilities to ‘fill … Read More
“If you don’t measure it, you can’t improve it.” This phrase is so simple, but yet, it’s so true. If you can’t measure something, and know the results, you can’t possibly get better at it. If you don’t keep score when playing racquetball, you won’t really know how much you’re improving. Sure, you’ll notice some … Read More
Sifting through all of the data you can access in Google Analytics (GA) can be frustrating for the best of us. It can be even more frustrating when the data doesn’t make sense. Often bad data can be a result of GA not being installed properly. Here are a few tips you can use to … Read More
First, relax and take a deep breath. I’m not going to show you anything too techy, just basic click this box stuff. It won’t make your data 100% accurate but – spoiler alert! – it’s never 100% accurate no matter what you do. It will, however, make it more accurate than it probably is now. … Read More
When you begin working with a digital marketing agency, one thing you’ll likely be asked to do is add the agency as a user in Google Analytics for your website. This allows the agency to go “under the hood” and see the data regarding website traffic, goals, conversions and more. It also allows the agency … Read More
How do you know when you’ve had a good day? Many people say they just know. And that is true for a lot of us. But there’s a difference between feeling good at the end of the day and knowing that you’ve met your goals. Most management gurus will tell you that the way to … Read More
If you don’t want to be slimed with the essence of geekiness then you should stay out of the paid search department of an SEO office. These guys and gals dive into data like holiday elves into sugar bowls. A recent SearchEngine Journal article by Jacob Baadsgaard showed the impact of not tracking your conversions … Read More
So you finally have a minute to breathe and you think maybe you should check your website stats. So where do you go? Wouldn’t it be nice to get an email each morning that said, “You’re website got a B+ yesterday”? Even if there was such a service, the first thing you would have to … Read More
