Local SEO

Google Review Attributes – A Quick Primer on the Latest Feature

Google Review Attributes are a feature that allows consumers to leave a “critical” or “positive” quality rating with their reviews in a few short clicks. This is available to almost all service based businesses and is the biggest change to Google reviews in 8 years! Google review attributes are available in both Display and Maps, … Read More

Building a Local SEO Marketing Strategy

SEO Rocket Webinar Series Building a local SEO Marketing Strategy September 30, 2020 11:00 AM EDT Are you ready to get serious and build a Digital Marketing strategy for your business? Angela McAfee and Zane Tuck of digital agency SEO Rocket will walk you through a strategy planning session that will help you achieve organic … Read More

My Business Info Keeps Changing on Google! What Do I Do?

As digital marketers, we often tell local business owners how having an optimized Google My Business profile is essential.  However, this is not a “set it and forget it” type of task.  Keeping your Google My Business profile optimized is something that requires some time and attention on a regular basis.  Ideally, you’d want to … Read More

The Do’s and Don’ts of Google My Business

Google My Business is a free resource that is integrated with Google Maps. When used correctly, it can provide invaluable SEO benefits. At a basic level, your listing includes essential data about your company, but you can improve your Google My Business listing to make it more effective. A well-managed listing can help you stand … Read More

15 Reasons Local SEO is More Important Than Ever [InfoGraphic]

Local SEO is more important today than ever before. 7 out of 10 people looking for a local business search online. Nearly half of all searches on Google are for local results (news, businesses, etc…). To back this up, BCC Interactive created this fantastic infographic which sums up the importance of Local SEO to businesses … Read More

How to Safely Add an Agency to Your Google My Business Listing

When you begin working with an agency to help with your local search efforts, the agency may ask you to add them to your Google My Business (GMB) listing.  Adding the agency as a manager for your listing is beneficial as it allows account managers to check out the current state of your listing, see … Read More

Google Adds Veteran-Led as Attribute in GMB

In March of this year Google added a “women-led” attribute to Google My Business profiles. Now they have added an attribute for businesses run by veterans. A blog post from Google announced the new attribute: Google is making it easier to identify your local business as veteran-led on Google Search and Maps. If your business is owned, … Read More

Google Q&A: A New Way to Engage Customers

In August 2017, Google started rolling out a new feature that allowed users to ask and answer questions about local businesses – right in the Knowledge Panel!  Called Questions & Answers (Google Q&A), this feature was first introduced to Android phone users.  Later, this feature was rolled out to Apple users and, finally, desktop users. … Read More

The Power of Online Reviews for Your Business

If you haven’t incorporated customer reviews into your marketing plan yet, it’s time to enable this crucial service. Online customer reviews are an important tool for two main reasons: 88% of people said they read reviews to check the quality of local businesses (according to BrightLocal’s 2014 Customer Review Survey) Reviews make up almost 10% … Read More