PPC

What Are Google Customer Reviews?

Google Customer Reviews is a free Google service offering Seller Ratings, Product Ratings, and a Google Customer Reviews badge for e-commerce websites to help attract more qualified shoppers to your site. Any e-commerce website can participate, but you’ll get the most benefits if you are participating in Google Ads’ Search and Shopping marketing campaigns. Seller … Read More

Are Local Service Ads (LSAs) Right for Your Business?

Editor’s Note: This post was originally published in April 2019 and has been updated with current supported industry information as of October 2020. Local Service Ads (LSAs) promote local service-based businesses, such as plumbers and HVAC contractors, using a specialized ad type. These ads now appear at the top of the search engine results page. … Read More

How to Safely Add an Agency to Your Google Ads Account

Before you start working with a digital marketing agency on your PPC accounts, it is common for them to request access to Google Ads, Bing Ads, or any other paid marketing platforms you might be using. Account audits are important because they allow PPC account managers to assess the current state of your account, come … Read More

How to Build a Better Landing Page

Landing pages are one-page introductions of your business, brand, or website to your potential customers. Whether you are running a pay-per-click (PPC) marketing campaign through Google Ads or are utilizing organic search engine optimization (SEO) to attract more business, the landing page is a critical element in both educating your customers about what you have … Read More

AdWords – What Did I Just Buy?

If you don’t want to be slimed with the essence of geekiness then you should stay out of the paid search department of an SEO office. These guys and gals dive into data like holiday elves into sugar bowls. A recent SearchEngine Journal article by Jacob Baadsgaard showed the impact of not tracking your conversions … Read More