As digital marketers, we often tell local business owners how having an optimized Google My Business profile is essential . However, this is not a “set it and forget it” type of task. Keeping your Google My Business profile optimized is something that requires some time and attention on a regular basis. Ideally, you’d want … Read More
Recently, we saw a big change to Facebook reviews as they moved to a new “recommendation” format and away from the standard 5-star rating. Here is the pop-up currently displayed on Facebook business pages about the change to ratings. Reviews No, Recommendations Yes Moving forward Facebook is all about recommendations. Consumers wishing to review a business on Facebook … Read More
Often for reasons of cost savings or convenience, many businesses choose to rely on what we call “borrowed media” – free, cloud based sources such as BlogSpot, Facebook, Instagram and other free services for their business’ entire online presence instead of investing in their own website. The price tag of placing your business entirely in … Read More