All business owners value their website. However, most aren’t aware of the responsibilities that they have in their own website’s performance and security. Many people assume that the web developer or website hosting service handle all things related to their website. You don’t want to find out the hard way how costly that assumption could … Read More
As a company, once you have entered into an agreement with a digital marketing agency, you’ll be asked to provide some login information. By providing this information, the agency can begin work. They can see how things are currently set up and what they’ll need to do before really getting started. This post will go … Read More
When you begin to work with a digital marketing agency, you may get asked to add the agency as a user to your Google Tag Manager account. Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites. Google Tag Manager is helpful for agencies because it allows them to be … Read More
Often for reasons of cost savings or convenience, many businesses choose to rely on what we call “borrowed media” – free, cloud based sources such as BlogSpot, Facebook, Instagram and other free services for their business’ entire online presence instead of investing in their own website. The price tag of placing your business entirely in … Read More