How To Safely Add An Agency To Your Google Ads Account

Before you start working with a digital marketing agency on your paid ads accounts, it is common for them to request access to Google Ads, Microsoft Ads, or any other paid marketing platforms you might be using. Account audits are essential because they allow Paid Ads Specialists to assess your account’s current state, develop recommendations for improvement, and begin planning a strategy for moving forward if you decide to work with them. During the audit process, Paid Ads Specialists do not make changes; we only scan and take notes.

For our audit process, we request access to your Google Ads account using our Manager Account (previously known as an MCC). This access allows us to analyze your account and run initial reports to show you our findings. It also allows us to quickly remove our access if you decide we are not the right agency.

GRANTING GOOGLE ADS ACCESS:

First, log into your Google Ads account. To request access, we will ask for your customer ID number, a ten-digit number in the interface’s top right corner, next to your Google Ads account name and above your email address.

Once we have the account number, you will receive a management request from our agency account. To accept the request, log in to Google Ads. In the left sidebar, click the gear icon labeled Admin. In the Admin menu, click “Access and security.” Once in the Access and Security menu, click the “Managers” tab.

A “Pending Invitations” section should appear. Accept the invitation, and then the link is complete!

If you need help adding us to your Google Ads or other PPC account, contact SEO Rocket.