How to Safely Add an Agency to Your Google Business Profile (fka Google My Business)
When you begin working with an agency to help with your local search efforts, the agency may ask you to add them to your Google Business Profile. Adding the agency as a manager for your listing is beneficial as it allows account managers to check out the current state of your listing, see if all of the information has been added properly and also to come up with recommendations for improvement.
Owners of Google Business Profile listings can invite additional users to own or manage a Google Business Profile listing. Adding owners and managers lets users share management of a listing without having to share personal account information. Owners, managers, and communications managers all have different levels of access to the listing.
Only an owner can add or remove users. However, a manager may remove himself or herself from a listing.
Add owners or managers
To add an owner or manager to a listing:
- Sign in to your Google Business Profile account.
- If you have multiple locations, open the location you’d like to manage.
- It will take you to a Search Results page showing your business with buttons that allow you to make changes to your business’s profile.

4. Beside “Profile Strength” are three vertical dots. Click those dots and a menu will appear.

5. Select “Business Profile Settings”
6. In the next menu that appears, click on “People and access”.

7. In the pop-up that appears, click on the blue “Add” text.

8. Type in the email address(es) of the person or people you’d like to add. To add more than one email address, please put a comma in between email addresses.
9. Select “Owner” or “Manager” from the two options.

10. Click Invite. Invitees will have the option to accept the invitation and immediately become an owner or manager of your Google Business Profile.
This window displays all active owners and managers, as well as people who have been invited to become owners or managers.
When an invitation is accepted, the owners of the listing will be notified via email. All users in the account can view the names and email addresses of the owners and managers of the listing.
If you need assistance with managing your Google Business Profile listing, don’t hesitate to contact us! We also have other helpful posts on how to add an agency to your Google Analytics, Google Tag Manager, Google Ads or your WordPress site.
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