How to Safely Add an Agency to Your Google Business Profile (fka Google My Business)

When you begin working with an agency to help with your local search efforts, the agency may ask you to add them to your Google Business Profile.  Adding the agency as a manager for your listing is beneficial as it allows account managers to check out the current state of your listing, see if all of the information has been added properly and also to come up with recommendations for improvement.

Owners of Google Business Profile listings can invite additional users to own or manage a Google Business Profile listing. Adding owners and managers lets users share management of a listing without having to share personal account information. Owners, managers, and communications managers all have different levels of access to the listing.

Only an owner can add or remove users. However, a manager may remove himself or herself from a listing.

Add owners or managers

To add an owner or manager to a listing:

  1. Sign in to your Google Business Profile account.
  2. If you have multiple locations, open the location you’d like to manage.
  3. Click Users Bj2aj8UamFEnO77Txsty1RAXNWNDXIa0vL5Quhe B8KlmRC2arD2AROr3R 2babTLn0=w24 h24 from the menu.
GMB Menu 1

3. In the top right corner, click the “Invite new

GMB Users 1
4.Select managers” icon B8aSV0oXj9y3HGVQRMmK1swuaROC5isNu3MqLcN e44UQTEC2j67ZfuJLrCvv3IZvgA=w96.
5. Enter the name or email address of the user you’d like to add.
GMB invite user 1

6. Select the user’s role by choosing OwnerManager, or Communications manager.

GMB select role 1

7. Click Invite. Invitees will have the option to accept the invitation and immediately become listing owners or managers.

This window displays all active owners and managers, as well as people who have been invited to become owners or managers.

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