Social Media Analytics

SOCIAL MEDIA ANALYTICS

Want to know how successful your social media strategy is? Once you have defined what you are trying to achieve, you must be able to accurately measure the success of your social media efforts.

Social Media Analytics Services

Did you know?

53%

Don't Measure

34%

uncertain

63%

discuss ROi

53% of social media marketers don’t measure their success

 

34% of marketers are uncertain about their ability to measure the ROI of their social media marketing efforts

Only 63% of social media marketers regularly discuss ROI with business executives

Social media analytics are fundamental to your marketing success. They can help you measure your ROI, team efficiency, make more informed business decisions, and discover how your efforts compare with your competitors.

We first must make sure that the data we are collecting and reporting on is aligned with your social media strategy goals and objectives. Typical business objectives for social media include driving traffic from social to your website, acquiring and retaining new fans, increasing customer retention, increasing revenues, reducing customer service costs, understand your audience better and cross platform interactions, and getting feedback on products and services.

With your specific objectives identified, you’ll need to understand what your key performance indicators (KPIs) are that will be used to analyze results and identify trends. We employ a combination of reporting tools to provide you with this information.

Paid social media analytics, help you make efficient advertising investments and ensure the dollars you invest on social media count. Don’t waste resources promoting content which performs poorly because you aren’t measuring what paid content your audience responds to.

Your monthly reports will provide you with an objective performance comparison for management teams. They show KPI trends and outcomes to provide you with an overview of your social media performance, help you discover opportunities, uncover issues that need to be addressed, and identify what adjustments need to be made to improve your results. Our monthly reports include: