Pay Per Click (PPC) Audits

We offer PPC audits as a service to businesses who are looking for ways to improve their PPC efforts. Our best PPC managers will examine your PPC accounts and offer you the very same advice that we would implement if we were managing your account.

“ Half the money I spend on advertising is wasted; the trouble is I don’t know which half​"
John Wanamaker
Marketing Pioneer

The Power of SEO Rocket

With SEO Rocket, you have the advantage of working with a Google Partner with more than 20 years’ experience successfully managing millions of dollars in paid ads.

Google Partner

Our PPC Audit Process

Before We Begin

We always start the audit process by asking you about your business goals and the specific outcomes with PPC that you are looking to achieve. Are you looking to generate more website traffic from a specific location or demographic, phone call leads, e-commerce sales, registrations, etc.? You may have more than one. How are you currently measuring the success for each of your PPC goals?

Next, in order to conduct a comprehensive PPC audit, you’ll need to provide our agency with access to your PPC service accounts you want audited and relevant services.  The links below offer step-by-step instructions on how to provide us access to the most commonly used services:

How to Safely Add an Agency to Your Google Ads Account

Microsoft Ads (formerly known as Bing Ads)

How to Add an Agency as a User to Your Google Tag Manager Account

How to Add An Agency as a User to Your Google Analytics Account

Google Merchant Center (if you are running Google Shopping Ads)

Access to your website:

How to Add an Agency as a User on Your WordPress site.

Standard Tools and Equipment

Read the Case Study

Find out how we helped Standard Tools increase Phone Call leads 56% while decreasing Avg. CPC 57%

Your PPC audit evaluates:

Once your PPC Audit is complete, we’ll present our PPC Audit findings and recommendations to you.

Did you know?


Not Tracking

Only 58% of Google Ads audited accounts had any PPC tracking in place


No Results

91% of the keywords in audited accounts produced no results, but cost 61% of ad spend budgets 


not targeted

52% of Google Ads accounts audited are sending all of their PPC traffic to their homepage