PAY PER CLICK (PPC) AUDITS
We offer PPC audits as a service to businesses who are looking for ways to improve their PPC efforts. Our best PPC managers will examine your PPC accounts and offer you the very same advice that we would implement if we were managing your account.
Did you know?
Only 58% of Google Ads audited accounts had any PPC tracking in place
91% of the keywords in audited accounts produced no results, but cost 61% of ad spend budgets
52% of Google Ads accounts audited are sending all of their PPC traffic to their homepage
Read the Case Study
Our PPC Audit ProcessBefore We Begin We always start the audit process by asking you about your business goals and the specific outcomes with PPC that you are looking to achieve. Are you looking to generate more website traffic from a specific location or demographic, phone call leads, e-commerce sales, registrations, etc.? You may have more than one. How are you currently measuring the success for each of your PPC goals? Next, in order to conduct a comprehensive PPC audit, you’ll need to provide our agency with access to your PPC service accounts you want audited and relevant services. The links below offer step-by-step instructions on how to provide us access to the most commonly used services: How to Safely Add an Agency to Your Google Ads Account Microsoft Ads (formerly known as Bing Ads) How to Add an Agency as a User to Your Google Tag Manager Account How to Add An Agency as a User to Your Google Analytics Account Google Merchant Center (if you are running Google Shopping Ads) Access to your website: How to Add an Agency as a User on Your WordPress site.
Your PPC audit evaluates:
Once your PPC Audit is complete, we’ll schedule time that is convenient for your to have our experts present our findings and recommendations