Pay Per Click (PPC) Audits


“ Half the money I spend on advertising is wasted; the trouble is I don’t know which half​"
Pay Per Click (PPC) Audits 1
John Wanamaker
Marketing Pioneer

We offer PPC audits as a service to businesses who are looking for ways to improve their PPC efforts. Our best PPC managers will examine your PPC accounts and offer you the very same advice that we would implement if we were managing your account.

PPC Audit Services

Did you know?


Not Tracking


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Only 58% of Google Ads audited accounts had any PPC tracking in place


91% of the keywords in audited accounts produced no results, but cost 61% of ad spend budgets 

52% of Google Ads accounts audited are sending all of their PPC traffic to their homepage 


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  • Benefits of having a PPC audit include:
  • Identifying spending waste.
  • Improving your ongoing PPC management process.
  • Discovering new opportunities for expanding your PPC efforts.
  • Gaining insights about your customers that can be applied to all of your marketing channels.
Standard Tools and Equipment

Read the Case Study

Find out how we helped Standard Tools increase Phone Call leads 56% while decreasing Avg. CPC 57%

Our PPC Audit Process

Before We Begin We always start the audit process by asking you about your business goals and the specific outcomes with PPC that you are looking to achieve. Are you looking to generate more website traffic from a specific location or demographic, phone call leads, e-commerce sales, registrations, etc.? You may have more than one. How are you currently measuring the success for each of your PPC goals? Next, in order to conduct a comprehensive PPC audit, you’ll need to provide our agency with access to your PPC service accounts you want audited and relevant services.  The links below offer step-by-step instructions on how to provide us access to the most commonly used services: How to Safely Add an Agency to Your Google Ads Account Microsoft Ads (formerly known as Bing Ads) How to Add an Agency as a User to Your Google Tag Manager Account How to Add An Agency as a User to Your Google Analytics Account Google Merchant Center (if you are running Google Shopping Ads) Access to your website: How to Add an Agency as a User on Your WordPress site.

Your PPC audit evaluates:

  • Your PPC account structure
  • Campaigns and ad groups organized around business objectives
  • Account & Campaign Settings
  • Campaign Types (Search, Display, Shopping, etc.)
  • Networks
  • Remarketing
  • Auction Insights
  • Location Targeting & Exclusions
  • Device Targeting
  • Budget
  • Bids & Bidding Strategy
  • Bid Adjustments
  • Ad Delivery Method
  • Ad Scheduling
  • Conversion Tracking
  • Google Analytics Linking
  • Merchant Center (if applicable)
  • Audiences
  • Placements
  • Ad Groups
  • Ad Groups Organization
  • Number of Ads per Ad Group
  • Number of Keywords Per Ad Group
  • Keywords
  • Relevancy
  • Target Match Types Used
  • Search Terms
  • Negative Keywords
  • Keyword performance
  • Quality Scores
  • Status
  • Ads
  • Multiple Ads in each ad group
  • Ad Types
  • Display Ad Size Variations
  • Ad Performance
  • Ad Status
  • Ad Messaging Relevance
  • Grammar & Spelling
  • Call to action
  • Display URL
  • Ad Extensions
  • Landing Pages
  • Mobile Performance
  • Clear, relevant messaging and call-to-action
  • Working Forms with Thank You pages with conversion tracking
  • Phone Call Tracking

Once your PPC Audit is complete, we’ll schedule time that is convenient for your to have our experts present our findings and recommendations

Ready to add rocket power to your business? Launch here!
Please fill out our contact form below and a Rocketeer will be in touch within 1 business day.

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Ready to add rocket power to your business? Launch here!
Please fill out our contact form below and a Rocketeer will be in touch within 1 business day.