PPC Campaign Management

PPC CAMPAIGN MANAGEMENT

“Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles: Relevance, control, and results."
PPC Campaign Management 1
Google

 

Pay-Per-Click (PPC) advertising is an effective way to quickly increase qualified traffic for leads and sales to your business. PPC works especially well if your business is rebranding, launching a new website or new products, or needs the ability to reach your audience in multiple ways.

PPC Campaign Management Services
79%

Beneficial

75%

Find Info

65%

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79% of marketers say PPC is hugely beneficial for their business

75% of users click on ads to help them find the information they need more easily

65% of people click on ads when making purchases

Advertising Options

With Search, Shopping, Display and Remarketing ads available, there are a variety of flexible solutions available to deliver the right message to your target audience.

Targeted Reach

Whether you’re a local business or a global brand, PPC targeting options allow you to select exactly when and where your advertisements are seen.

Budget Control

Choose your PPC ad spend budget and adjust your budget as needed. With optimized PPC campaigns, you are able to get a high return on investment which may not be possible with other marketing strategies.

Increased Exposure

PPC ads appear prominently above search results and on ad partner websites. Millions of people click Google ads every day.

Learn Your Market

PPC advertising offers a wealth of information about your customers’ habits. You can discover the keyword searches they use, their location, device preferences, days and times they are most active along with a variety of additional demographic data.  This information is not only useful for improving your PPC campaigns, but can be used to improve your SEO results and overall product and services offerings.

The Power of SEO Rocket

Google Partner

With SEO Rocket, you have the advantage of working with a Google Partner with more than 20 years’ experience successfully managing millions of dollars in paid ads.

Our PPC Services Include

  • Industry and PPC Competitor Research Keyword Research and Selection Consultation Initial Ad Budget and Goals Consultation Text Ad Creation for high-performing ads Help with Landing Page Optimization Conversion Tracking Leads and Sales Goals Call Tracking PPC Campaign Management
  • Managing target keywords and negative keywords lists
  • Testing ad variations and new ad types
  • Optimizing bids, bidding strategies and budgets for each campaign
  • Coordinate PPC data with SEO
  • Custom Monthly Reporting from your Ad Network and Google Analytics with Insights and Recommendations
    Integrated PPC Advertising across Multiple Ad Platforms

  • Social media ad campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
  • YouTube advertising
  • Google Ads campaign management
  • Google Local Services ads support
  • Microsoft Ads campaign management

PPC Audits

We offer PPC audits as a service to businesses who are looking for ways to improve their PPC efforts. Our best PPC managers will examine your PPC accounts and offer you the very same advice that we would implement if we were managing your account.

PPC FAQs

What IS PPC?

PPC stands for pay-per-click, an internet marketing channel that allows you to display ads on an advertising network and pay a fee each time one of your ads is clicked. As such, advertising networks provide you with a great deal of control over how, when and where your advertisements will be displayed to the public while remaining within your ad spend budget.

Should You Hire a PPC Agency?

A PPC agency takes care of the daily tasks of managing the health of your online presence so that you can focus on other aspects of your business. An experienced PPC manager will pour over performance and analytics data to identify the best opportunities for advertising success and to catch anomalies that need to be addressed in a timely manner. The only thing more expensive than hiring an expert, is hiring an amateur.
Which Pay Per Click Services Are Right for Me? There are multiple PPC ad networks and forms of advertising available among different search engines and social media platforms. Understanding the audiences that each of these different ad networks reach will help you identify those that offer you the best opportunities to reach your target audience. You’ll also need to consider each ad network’s advertiser guidelines and restrictions because not all advertising options are available to every type of business. Popular forms of PPC advertising include:
  • Paid Search Ads - Paid search ads allow you to bid for your text ads to display prominently on search engines like Google and Bing whenever someone conducts searches using keywords related to your business. The top PPC ads are displayed above unpaid (i.e. organic) SEO listings and can direct traffic to specific pages on your website, or initiate a phone call to your business.
  • Social Media Ads – Social Media sites like Facebook, Instagram, Twitter and LinkedIn allow you to display advertisements to their audience.
  • Display Ads – Display Ads are visual ads in the form of text, image, video and rich media that can be displayed across a vast network of websites, videos and apps. Google’s Display Ads network reaches 90% of internet users via 2 million websites.
  • Shopping Ads – If you sell products on your website, you can advertise your product images, prices and store information above search results, in Shopping results and other advertising locations across the web.
  • Remarketing – Many ad networks offer you the ability to attract visitors back to your website by prominently showing your ads to potential customers who have already visited your website. For example, you can remarket search and display ads for a product to someone who recently visited your product page, but left your website without making a purchase. Website visitors who see your retargeted ads are 70% more likely to make a purchase on your website.
If You’re Doing SEO, Do You Need PPC?
  • Your answer to this question depends on how PPC can contribute to accomplishing your goals.  Consider some of the ways in which SEO and PPC help each other:
  • Keyword Research –The detailed information that you have from a well-managed PPC service will identify any new keyword opportunities that are resulting in leads and sales. You can apply this real world data to your SEO efforts to improve your SEO results.
  • Ad Copy & SEO Meta Data – Well performing PPC ad copy can be applied to improve SEO page titles and meta descriptions, and vice versa.
  • Competitor Information – Your SEO competitors may not be the same as your PPC competitors. Both SEO and PPC can help you evaluate what your competition is doing and identify new opportunities.
  • More Search Visibility – Search results pages are organized to display PPC ads before SEO listings. With some searches, the top SEO listing may require scrolling a significant distance down the search results page to find. There are also situations where the opposite is true and there may be no PPC ads served up. With active competitors in the PPC and SEO arenas and Google frequently experimenting with how to display combinations of paid and unpaid results, combining SEO and PPC is your best insurance for maximizing your search visibility.
  • Remarketing Opportunities – Over time, a significant number of people will return to your site from a combination of paid and organic traffic channels before they decide to take action. SEO represents a “wide net” approach to attract attention to you when people are searching for information early in the selling process. PPC tends to help customers further along in the sales process who are ready to act, and can bring them back to key pages with remarketing.

Does Your PPC Affect Your SEO?

The short answer is no.  Your SEO results are not affected by whether or not you are participating in PPC advertising.  That said, there are a number of SEO and PPC requirements that overlap (e.g. keyword relevancy with your webpage content, website performance and user experience, etc.).  In this regard, applying good PPC practices to your website may improve your SEO.

How Much Do PPC Services Cost?

Agencies differ in experience, available supporting services and pricing models. Like most agencies, we charge a monthly retainer according to your advertising campaign needs and monthly ad spend budget.  We don’t offer one-size-fits-all pricing, but our PPC service management fees start for as little as $399/month. The PPC ad networks you are using will also charge you a cost-per-click (CPC) fee whenever an interested customer clicks on your ad to visit your website or call your business. Your CPC fee for a particular ad click is calculated in a live auction and limited by your ad budget. To succeed with PPC, you’ll need an ad budget that is sufficient to compete effectively with other advertisers and gather enough advertising data to apply to your advertising efforts.  With keyword and competition research we can help you determine what your initial ad spend budget should be.

How Long Does PPC Take?

One of the strengths of PPC is that it puts you, the advertiser, in direct control of your digital marketing program.  You can have a very basic PPC account up and running in a matter of minutes. However, an experienced PPC provider will make certain that you’re ready for success (e.g. keyword research, quality landing pages, some form of analytics in place to report results, etc.) before launching your PPC ads. Once your ads are active, you’ll begin gathering detailed data that begins the cycle of identifying areas of opportunity for refinement and making improvements.  Changes to your PPC campaign that are applied and approved go immediately into effect although it typically takes a minimum of two weeks to gather enough performance data to properly evaluate the effect of any given change.

How Does SEO Rocket Track PPC Success?

If you can’t measure it, you can’t improve it. Unfortunately, many business owners are not accurately tracking their marketing, website, or PPC ads performance. Before we begin your PPC services, we make sure that your site has all relevant reporting tools are properly installed, configured and reporting accurate performance data.  Typical reporting tools we rely on are Google Analytics, Google Search Console, and Call Tracking (whenever phone call leads are important to your business growth).

What happens if I stop PPC?

PPC advertising adds tremendous flexibility and control to your digital marketing plan.  You can add, expand, pause and update different parts of your PPC ad plan as needed.  However, as soon as you completely stop your PPC advertising on an ad network, your ads are no longer active and you will no longer attract visitors to your website from that PPC ad network.

Ready to add rocket power to your business? Launch here!
Please fill out our contact form below and a Rocketeer will be in touch within 1 business day.

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Ready to add rocket power to your business? Launch here!
Please fill out our contact form below and a Rocketeer will be in touch within 1 business day.