Why and How to Respond to Online Reviews

Good. Glowing. Negative. Unfair. Online reviews take on all shapes and sizes. But, regardless of their tone, the answer to your question is… Yes! Replying to reviews benefits your business in a big way. Let’s look at the why, the wins, and the how-to of review responses done right for both negative and positive reviews. […]

My Business Info Keeps Changing on Google! What Do I Do?

As digital marketers, we often tell local business owners how having an optimized Google My Business profile is essential.  However, this is not a “set it and forget it” type of task.  Keeping your Google My Business profile optimized is something that requires some time and attention on a regular basis.  Ideally, you’d want to […]

9 Strategies to Get More Reviews

9 Strategies to Get More Reviews Your ability to generate reviews can hinder or harness success. Today, a sticker in the window isn’t going to get the job done. Consider these statistics: Consumers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017) Shoppers in the 18 to […]

How to Safely Add an Agency to Your Google My Business Listing

When you begin working with an agency to help with your local search efforts, the agency may ask you to add them to your Google My Business (GMB) listing.  Adding the agency as a manager for your listing is beneficial as it allows account managers to check out the current state of your listing, see […]

Google Adds Veteran-Led as Attribute in GMB

Google Adds Veteran-Led as Attribute in GMB In March of this year Google added a “women-led” attribute to Google My Business profiles. Now they have added an attribute for businesses run by veterans. A blog post from Google announced the new attribute: Google is making it easier to identify your local business as veteran-led on Google Search […]

Google Q&A: A New Way to Engage Customers

Google Q&A: A New Way to Engage Customers In August 2017, Google started rolling out a new feature that allowed users to ask and answer questions about local businesses – right in the Knowledge Panel!  Called Questions & Answers (Google Q&A), this feature was first introduced to Android phone users.  Later, this feature was rolled […]